PACKAGING ART DIRECTION
Sam Edelman is one of the dominant forces in the footwear industry. They have made an indelible impact in some of the most renowned contemporary footwear brands over the past 30 years.
We wanted to deliver a bold, eye-catching packaging program with the use of their green color for their boxes and bags. We created mini gift boxes in two different constructions, each with a printed satin ribbon. The shopping bags were created in the same matte laminated finish as their gift boxes.