Who really requires a reason to go to Las Vegas? Not us at Labeltex Mills, however, this June we had the perfect excuse. The Licensing Expo 2016.
We headed off to attend the 36th annual Licensing Expo which took place from June 21st- 23rd and was held at Mandalay Bay Convention Center; Las Vegas. With over 5000 brands, 489 exhibitors and 16,209 attendees, we were in for a treat.
Licensing is an intelligent form of marketing and branding that is an effective way of driving brands into new business areas. This tool can even enable the extension of a brand into a new store. The expo had a host of instantly recognizable and popular brands on display including Swedish manufacturing giant Volvo, everybody’s favorite doughnut makers, Krispy Kreme, Disney Live! Frida Kahlo and Discovery Adventures who were showcasing some impeccable patchwork created by non-other than Labeltex Mills.
As well as absorbing all available knowledge and hunting down new opportunities, our Senior Sales Executive, Mishel, managed to hang out with some cool characters! Mishel posed for some snaps with the Angry Birds, stumbled across a host of minions and crossed paths with the crime fighting superhero, Batman.
We’re already looking forward to next year’s Licencing Expo!